This year's China Personal Care Ingredients Exhibition (PCHi) Successfully held at the Guangzhou Canton Fair Complex, the event attracted numerous domestic and international raw material suppliers. At the exhibition, various companies collectively launched multiple surfactant system solutions that emphasize mildness, sustainability, and efficacy, primarily including alkyl polyglucosides (APGInnovative directions such as peptides, amino acids, glycolipids, and surfactant-free emulsification technologies are gaining attention. Brands are particularly focused on the compliance of formulations, product safety, and scientific evidence supporting efficacy claims. They require suppliers to provide comprehensive technical documentation and testing reports to ensure products meet relevant regulatory standards and substantiate market claims.