According to the latest industry data, the domestic surfactant market continues to maintain a steady growth trend, with the home care sector, particularly cleaning products, remaining the largest application market. Driven by both consumption upgrades and environmental demands, the industry has shown a significant increase in attention toward mild surfactants and biodegradable systems. Among these, alkyl polyglucosides (APG), the market penetration of green categories such as amino acid-based surfactants continues to increase, with more and more brands beginning to incorporate these mild and environmentally friendly ingredients into their formulations. Industry reports indicate that2024Based on an analysis of the market outlook for the year, an extended forecast was made, including growth expectations for various subcategories and price trend assessments. This provides quantitative references for brand owners and upstream suppliers, covering aspects such as market size, growth rates, and subcategory shares, thereby aiding companies in making better strategic decisions and market positioning.